The Bombers Club
The Bombers Club is a dynamic digital show centered around male and female world long drivers, complemented by special guest appearances. Initially created for GOLF.com as a specialty series, it quickly evolved into an independent brand with a strong presence on YouTube, Instagram, and TikTok. With over 270k followers and 10+ million views to date, the show gained significant traction through high-impact moments, including the world record-breaking golf drive by Kyle Berkshire. The series garnered recognition from top editorial platforms and sports media outlets, proving its ability to generate buzz and resonate with a wide audience.
The Challenge
GOLF.com boasted a talented and established roster of writers, analysts and franchises, yet was seeking to expand its original programming slate, ID and cultivate new talent to grow their demographic, and entertainment slate.
STRATEGY
The Bombers Club was developed by discovering standout personalities within the world long drive competition, focusing on athletes with both exceptional skill and compelling stories. We curated a dynamic cast of male and female world-class long drivers and created a series of high-impact competitions set in unique, visually captivating destinations. To amplify the show’s appeal, we introduced larger-than-life concepts, such as the world record-breaking drive by Kyle Berkshire, which garnered significant media attention. Through a blend of captivating storytelling, behind-the-scenes access, and thrilling moments, The Bombers Club grew into a must-watch series, capturing a global audience and becoming a lifestyle brand in the process.
RESULTS
The Bombers Club became the fastest growing YouTube channel under GOLF.com​
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Kyle Berkshire broke the World Record for the Worlds Longest Drive in history
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Featured In:
SB Nation​
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Amassed over 10 Million+ views in the first 12 Months of the shows launch​
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Grew to an audience of 270K+ Subscribers